Chronophage.net Blog

I often get questions about SEO and what can be done to enhance a web page’s rankings. SEO is definitely something to be aware of, and there’s quite a bit “known” about the way certain web browsers rank their pages, but it’s hardly a system that you can easily or reasonably game. (Yes yes, there are some obvious holes, but don’t expect them to last.)

SEO is a knowledge based cottage industry, as such, it attracts two types of people. People who know what their doing, and bullsh*tters. It’s easy enough to spot the latter, people who “specialize” in SEO will at best inflate their importance, and at worse, sell you a bunch of hot air. People who give SEO advice in addition to other web design tips, tend to be legitimate.

Search Engine Optimization is an inexact science. Search Engine algorithms are not publicly known, and are prone to changing often. Now, information leaks, and people can compare notes, so a lot is known about how search engines seem to work, kinda. However, most of these SEO “tricks” are really common sense. Most things boil down to things like: Make sure you don’t have a ton of cross links, don’t have a bunch of throw away domains, have an older domain, get your stuff linked to from reputable communities and pages, etc.

All of this falls under the purview of web design.

A good web designer knows the basic SEO ins and outs, and can, you know, design a decent looking website. A good web designer will build a functional, well laid out, logical website that people will want to come to, and people will link to and recommend. A good web designer designs good websites. Designing good websites means that you keep an eye on the SEO stuff, because SEO more and more means “Best Practices.” Bad web designers make bad websites. Bad websites get bad page rankings.

So then next time someone claims to be a SEO “Expert” who will O you so hard with the SEs you’ll be crying, and will guarantee a top ten spot, kick’em to the curb. Because he or she is selling virtual snake oil.

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